Analyze the most effective methods by which companies should gather competitive intelligence.

2. Online Monitoring: Companies should continuously monitor the web for any news related to the industry, competitors, customer feedback, etc., using a combination of online tools such as Google Alerts and social media listening.

3. Market Analysis: Companies should conduct regular research and analysis of competitor pricing models, product features and offerings in order to understand what sets them apart from others in order to inform their own strategies.

4. Trade Shows & Conferences: Attending trade shows and conferences can provide companies with direct access to customers, potential partners, suppliers, competitors – all of which can provide valuable competitive intelligence they might not be able to get elsewhere.

5. Customer Surveys & Interviews: Talking directly with customers or conducting surveys can reveal information about how a company is perceived by its target audience or what features differentiates it from competing brands.