How do their products or services differ from those offered by the competition?

The products or services offered by a company should always be compared to those of its competitors in order to ensure that they remain competitive. A business can differentiate itself from the competition with features such as higher quality, greater selection, better service, and attractive pricing. For example, if a company is selling handbags they may offer different styles and colors than what is available at other stores in order to stand out. Alternatively, they could focus on providing better customer service through policies like free shipping or extended return periods. Whatever the case may be, it is important for companies to evaluate how their offerings compare to those of their competitors in order to stay ahead of the curve.