Explain how using a script/credo can guide organizational behavior.

Unit 1 assessment | BBA 2026 – Organizational Communications | Columbia Southern University

A script or credo is a statement that outlines an organization’s values and goals, as well as their commitment to achieve them. By using a script/credo, organizations are able to provide guidance for employees on how they should act and behave when interacting with customers, colleagues, and stakeholders. This can help ensure that all segments of the organization work together towards common objectives in pursuit of shared goals. The use of scripts/creeds also serves to set expectations for organizational behavior, helping individuals better understand the standards expected from them by providing clear direction on how they should conduct themselves in any given situation.