Genb, assignment 4 | Business & Finance homework help
The ethical issue is that Luke is considering undertaking a project that does not have a positive NPV. This could be seen as an unwise investment of money and resources, and may lead to losses for the company in the long-term. Luke should carefully consider all options and alternatives before making a final decision on whether or not to proceed with this project. He should also weigh the potential risks before investing any additional resources into it.