Unit 6 ethics | Business & Finance homework help
The advantages of ambush marketing include increased brand recognition and exposure, cost savings from not having to pay for official sponsorships or endorsements, and the ability to differentiate from competitors. However, there are also risks associated with this tactic such as a potential backlash from disgruntled fans who may feel misled by deceptive marketing practices, legal action taken against companies in violation of intellectual property laws, reputational damage if ethics are called into question , and financial losses due to fines or other penalties imposed. Ultimately it is up to each company decide whether benefits outweigh threats when deciding engage in any form ambush marketing eventually.