Based on this case and the two previous Graeter’s cases, what are the company’s most important strengths? Can you identify any weaknesses that might affect its ability to grow?

Graeter’s grows through good management

Graeter’s most important strengths lie in its strong customer loyalty, unique recipes and processes that result in a superior quality product, and its expansive distribution network across the United States. Additionally ,the company has a history of innovation with its new flavors and products being developed to keep up with consumer demands. Its reputation for providing excellent service also adds to the company’s strength.

However, Graeter’s main weakness is that it lacks economies of scale which makes it difficult to compete against larger ice cream companies in terms of pricing. Additionally , without any international presence or expansion plans yet seen on horizon this limits long term growth prospects limiting major gains made available trhough entering foreign markets .

Finally since production process relies heavily upon traditional artisanal methods have change technology may become hurdle them should decide pursue route automated manufacturing down road day bearing mind all costs associated