Business plan for a healthcare organization
It would depend on a number of factors such as the costs associated with offering Medicare services, competition in the local market and anticipated patient demand. If Gentiva Health Services can provide quality service to patients at competitive prices then it could be beneficial for them to increase their Medicare patient base.
On the other hand, if there are obstacles (such as limited resources or excessive fees) that make it difficult to offer a competitive service then increasing Medicare patients may not be wise. Ultimately, an analysis of these factors should be undertaken before making any decisions regarding increasing Medicare patients served.