Identify at least three types of marketing research that Dunkin used.

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Dunkin Donuts used three types of marketing research when they decided to revamp their menu and focus on fresher, better tasting products. The first type of research they used was exploratory research. This type of qualitative data collection is done in order to gain insight into the customer’s needs, wants and desires (Perreault et al., 2017). In this case, Dunkin Donuts conducted interviews with customers about what changes or improvements could be made to their product offering. The second type of marketing research that Dunkin Donuts employed was descriptive research. This is a quantitative approach used to provide insights into consumers’ buying habits in order to inform decisions regarding price points and distribution channels (Perreault et al., 2017). To collect this data, Dunkin Donuts used surveys which measures how many times people visited any particular location within a given timeframe as well as monitored which items were selling more often than others. Finally, Dunkin also employed causal Research. Causal Research asks “Why?” questions such as why certain product attributes result in higher preferences among customers (Perreault et al., 2017). They do so by looking at correlations between different variables such as flavor combinations and sales or ingredients substitutions and acceptability ratings from potential buyers after consuming the test products served during concept testing activities . Through employing these three types of marketing research tactics – exploratory , descriptive , & causal –  Dunkins achieved success redefining its product offerings aligning them closely current trends anticipating future demand ultimately becoming one biggest names food joy business world!