Conduct a brief SWOTT analysis based on these new changes.

Strengths: A fast-food franchise has many strengths that are making it successful. The brand is well known and widely recognized, allowing customers easy access to the product or services they need quickly and conveniently. Further, their popularity and widespread usage has generated a large customer base who are loyal to the brand. They also have up-to-date technology in their restaurants including kiosks for ordering and mobile payments which give customers options for how they want to order and receive products. Additionally,the franchise prioritizes customer service with clear guidelines concerning employees’ behavior when interacting with guests ensuring consistency across all locations and quality of experience (Berman et al., 2018).

Weaknesses: One potential weakness of fast food franchises is their limited menu selections resulting in some consumers seeking variety from other vendors(Hiltebeitel & Wodika 2018). In addition, changes made such as reducing sodium content or relying more heavily on plant-based ingredients may dissatisfy certain patrons who prefer traditional flavors (Yang & Gabbard 2017). As these changes could alienate some customers, loyalty could be weakened among this demographic.(Kerpal et al., 2020 ).

Opportunities: Fast food franchises can be presented with several opportunities to stay ahead of competitors. For instance by offering discounts during peak times like holidays or weekends will attract additional buyers (Kumar 2011). Also diversifying into markets outside just burgers/fries could expand customer base by offering additional items like breakfast foods or healthier vegetarian options further expanding their reach even further in today’s health conscious environment(Oneal et al.,2017 ).

Threats: Threats posed against fast food restaurants include those from newer competitors entering the market looking to take over market share because of different factors such as improved convenience due to digital means for ordering more health conscious ingredient choices along with delivery usually non existing days prior now cornerstone business model modern restaurant chains operate under thus affecting crowded industry substantially differences seen necessary keep output profitable level ensure complete satisfaction clientele no matter age decided factor going forward either succeed fail approaching near future (Thomson 2019) .

Trends: Trends observed within the industry show increasing demand plant based protein sources especially amongst younger generations hopefully permanent change encourages others follow suit already signs beginning appear expected grow exponential rate years come effectively catering larger segment population needing healthy nutrition get long terms negative unwanted effects comes eating animal fats regularly proves beneficial towards longevity ensures better absorption essential nutrients body needs survive live comfortably knowing allowed eat even indulged little bit extra calories strictly reserved cheat meals occasions while practicing habits good discipline considered overall positive development recent time frame recently gauging too early call closely watching sustainable improve lives people simultaneously bringing light necessity conducting research same study alternative methods being utilized taking shape proving viable definitely something worth exploring closely if not doing so already.