The central message being conveyed through this advertisement is that you can get great value when you go with a meal from McDonald’s no matter what your budget may be. They want viewers to recognize that they offer tasty meals at a reasonable price, so everyone will find something suitable for their needs at an affordable rate. The receiver provides feedback by buying menu items from the restaurant or ordering food delivery from their website or app, making purchases at drive-thrus etc., all which will help McDonald’s generate more revenue for themselves through customer sales.
Overall I agree with my peers’ analysis; encoding and decoding must be executed properly in order for marketing messages like these to have any effect on potential customers. It’s important for consumers understand exactly what an advertiser is offering so they know why should choose one option over another particularly when it comes time purchase products/services from particular company prices offered play key role making decision process much easier than without understanding commercials meaningfully can provide