Using the tools and framework learned in class and throughout the program, prepare a strategy audit of your company.

Executive Summary

This strategy audit report provides a comprehensive analysis of XYZ Company’s business strategy and operating performance. The report includes an analysis of the company’s value proposition, market position, and competitive advantage, as well as an external environmental scan and five forces analysis. Additionally, an internal environmental scan and organizational assessment, SWOT analysis, and balanced scorecard/strategy scorecard have been conducted. The report concludes with specific recommendations for improving the company’s strategic alignment and operating performance.

Strategic Issues and Recommendations

1. Lack of differentiation in the product portfolio: The company’s product offerings are similar to those of its competitors, resulting in a lack of differentiation in the market. Recommendation: Conduct market research to identify new target market segments and value propositions, and re-position the product or service line to better meet the needs of these segments.
2. Inefficient organizational structure: The current organizational structure does not effectively support the company’s strategy, resulting in delays and inefficiencies in decision-making and execution. Recommendation: Re-evaluate the roles and responsibilities, decision-making authority, skill requirements, and work assignments within the organization to ensure proper alignment with the strategy.
3. Weak brand reputation: The company has a weak brand reputation in the market, resulting in difficulty in attracting and retaining customers. Recommendation: Invest in a comprehensive branding and marketing strategy to improve brand awareness and reputation.
4. Limited presence in global market: The company currently has a limited presence in the global market, limiting potential growth opportunities. Recommendation: Conduct a supply chain analysis and assess the company’s global capabilities to identify potential opportunities and develop a strategy for expanding into new global markets.
5. Dependence on a small number of key suppliers: The company’s supply chain is heavily dependent on a small number of key suppliers, resulting in potential risks to the continuity of operations. Recommendation: Diversify the supplier base to mitigate risks and ensure continuity of operations.
6. Limited investment in research and development: The company has limited investment in research and development, resulting in limited innovation and competitiveness in the market. Recommendation: Increase investment in research and development to improve product innovation and competitiveness.

These recommendations, if implemented, will help the company achieve its strategy and vision by addressing the key strategic issues facing the business and aligning the internal capabilities and external trends. The report is intended to be used as a guide for the executive team as they make decisions and plan for the future growth of the company.