Initial Impressions
A consumer contemplates purchasing a 3D television. This mini-case Insight into Consumer Decision Making is for 3D TV. A variety of factors are presented to the consumer, including cost and benefits, as well as availability of 3D content.
3D technology may seem exciting to the consumer, and it could be their first impression. The idea of the latest technology at home may appeal to them. But they might be worried about the price of the television, and whether or not it’s worth it. A third factor they might consider is whether 3D content is available and how much they will be able to see.
Analysis:
Consumers must consider the pros and cons of 3D television before they make any purchase. Consumer decision making, as described in chapter 2, involves the evaluation of all available options and making a selection based on perceived costs and benefits.
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