Identify marketing and information technology as part of the strategies and tactics section of  the business plan.

1.Marketing and information technology are critical components of any business plan, and in this new division, they will play a key role in driving growth and revenue. In terms of marketing, the strategy will focus on identifying the target audience, crafting a compelling message and delivering it through the appropriate channels. This could include social media advertising, search engine optimization, email marketing, and more.

In terms of information technology, the strategy will involve leveraging technology to improve efficiency and automate processes. This could include implementing a new CRM system, automating data entry, or utilizing data analytics to make more informed business decisions.

2. To monitor and control the proposed strategic plan, we will utilize the following methods:
3. Establishing Key Performance Indicators (KPIs) to track progress and measure success
4. Regularly reviewing financial statements to assess financial performance and identify areas for improvement
5. Utilizing surveys and customer feedback to gauge customer satisfaction and identify areas for improvement
6. The best possible options for evaluating the strategic plan include:
7. Cost-benefit analysis which will help assess whether the benefits of implementing the plan outweigh the costs.
8. Return on Investment (ROI) calculation to measure the efficiency of an investment
9. KPI-based evaluation to measure progress towards achieving the set targets
10. The organization will face several ethical issues such as fair treatment of employees, honesty in advertising, and providing a safe working environment. Legal and regulatory issues will include compliance with labor laws, environmental regulations and consumer protection laws. In terms of corporate social responsibility, the organization will focus on being a responsible corporate citizen and strive to minimize negative impacts on society and the environment.
11. The triple bottom line (people, planet, profit) approach will have several implications on the strategic plan and its implementation. The plan will have to consider the impact on employees, the environment and the community in addition to the financial performance.

In the Executive Summary, our vision is to become the leading provider of XYZ services in the industry. Our mission is to provide high-quality, cost-effective services that meet the needs of our customers. Our business model focuses on expanding our customer base through marketing and technological advancements while improving efficiency through automation. Our value proposition is to provide exceptional services at a competitive price. Key assumptions include a stable economic environment and a growing demand for our services. Risks include increased competition and changes in technology. Change management issues include the adoption of new technologies and processes. We anticipate significant growth and profit opportunities with a planned impact on shareholders, employees, and customers.