Social media has allowed businesses to communicate with their customers and allow them direct participation. Zakdee Inc. plans to use this social media platform for direct interactions with customers. The importance of social media platforms is that they allow customers to contact the company. Feedback enhances customers’ perception of value, and this improves word-of mouth (WOM), advertising through physical encounters as well as digital media (Stebner, et al. 2017). WOM relies ultimately on the community interaction, which is vital in this age of digital media. Zakdee Inc. is an online lawn and garden store that could benefit from an easy-to-use, interactive internet platform. This platform will help the business meet its customers’ needs and increase word-of-mouth.
An organization is better served if it abandons a single strategy or passive advertisement and embraces synergistic marketing strategies. Stebner et al. Multiple-channel marketing is a strategy that utilizes specific media in order to market a product or service to specific markets. Stebner and colleagues (2017). This firm will market its goods through periodicals and radio and TV to homeowners, tenants and landscape professionals. This organization targets those passionate about improving residential and commercial space.
The economic strategy of using new media to generate additional publicity is called “new media”. The coordination of social media platforms can positively affect sales and strengthen the brand. It also increases visibility of the company in Knoxville. The firm’s reputation is considered an intangible asset. This means that it can create strong profits and increase consumer anxiety. Brand value can only be established by the market supply and demand. For a long period, the agriculture market was slow in establishing their brand. They prefer to go to the government to protect, enhance productivity, or reduce buyer power through joint marketing and provision arrangements.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
