The field of digital gaming has been a hot topic for newsmakers. The online gaming market has seen rapid growth in both revenues and players of app-based as well as online games. It is expected that the industry’s revenue will reach $2.12 Billion by 2025 from $2.35 Billion in 2021. The sector’s rapid expansion is evident by the fact that 14.6% of users are currently using the site, and this is likely to increase to 16.4% in 2025. This information further suggests that the gaming sector must be simplified by addressing its most pressing challenges (Ng & Hastings, 2015). In-app payments are a modern way to make money. The customer gets the game free of charge, but must pay more for additional features. Loot boxes are a recent innovation in online gaming. They offer players unknown characters. Virtually all digital games utilize this functionality. EA Games, a corporate that sells such products, has never been behind. EA Games has employed this strategy in order to maximize its income from games such as FIFA. The strategy has drawn a great deal of criticism from industry professionals and political leaders in the United Kingdom. EA Vice-President Kerry Hopkins explained that the company considers loot box entertainment and ethical to be acceptable. This is however highly unlikely. Therefore, an organization could explore alternatives that will meet its project development goals using ethical and better methods. It is possible to use loot boxes, which can generate cash in a way that could be considered illegal. You will need to find other means of producing the same or superior results.
The digital gaming industry is embracing the term “loot box” as a way to describe a variety of in-game purchases (e.g., FIFA players) that are required by the player. The feature that is being purchased in loot boxes will not be disclosed to the user until the transaction has been completed. This transaction is controversial because it breaches both online and mobile-based games. The office of Fair Trading’s guidelines state that in-game purchases must be clear and precise (Abent 2019, 2019). Users of games must have access to information that allows them to understand the extras or features they pay. The consumer protection law, which ensures that clients are not exploited by businesses, further supports this idea.