Aditya Khare (Ph.D.) has tried to promote Tech Talk via social media. This is considered the best medium to generate widespread participation from specialists in tech-based lectures. Technology-based plans cannot ignore social media. Khare wanted to create a strong social media presence across various social groups so that conversations can be long and informative. Facebook and Twitter, due to their involvement nature, are the best channels. They have large numbers of users. Facebook now leads because of the active participation in online activities by both younger and older people. Social media platforms are expected to play an increasing role in any project being considered. You must have a plan that will attract large numbers of people to your project in order to get investors. Twitter and Facebook offer the most affordable and accessible web platform. Twitter and Facebook both offer an easy-to-use interaction platform, which allows users to easily search for the material they’re interested in. Search engine optimization is the most important strategy to increase the site’s visibility. The use of social media can increase awareness, and make it easier to manage many operations within an organization. This should all be used in order to achieve marketing goals. It is important to consider the type and accessibility of certain social media platforms. Due to the Tech Talk backdrop, Facebook and Twitter will likely foster information technology expertise (Bongsug (2015)). It is important to communicate information through social media channels in a fun way that makes it interesting for recipients. This can only be done via Twitter and Facebook. If the right channel is chosen, marketing goals can be met.