SHEIN, a fashion brand owned by Nike on Instagram, and Nike on Instagram is the best of both innovative social media platforms (Fanbytes – 2020). Instagram and Snapchat could be useful for companies like Augustiner Beer or Marlboro. Marlboro, a brand of cigarettes, is subject to strict advertising rules. Augustiner Beer, which is expanding, feels the beer’s high quality creates an environment that can not be replicated in social media marketing (SevenVentures 2018, 2018). At this point, neither Marlboro Beer nor Augustiner Beer has a presence on social media.
SHEIN, an international fashion brand, successfully utilized Snap advertisements in order to target Generation Z or millennials. Nike, on the other hand, fosters a sense of community and encourages #justdoit (Fontaine2020). SHEIN utilizes clients-attractive techniques such as goal-based bidding, tiled images with headlines, and other client-attractive methods. The firm has been able to retain its competitive edge through these methods. Nike on the other side, promotes its products on Instagram through content production and celebrity endorsements. SHEIN has successfully expanded its markets by leveraging social media, which results in an increase of online sales and increased retail foot traffic.
Marlboro Beer and Augustiner Beer need to increase their social media presence in order to reach out to people not familiar with their products. Social media presence can be improved by maintaining active websites via social media. Because these organisations may have advertising restrictions, they could remind the public about the adverse effects of smoking and excess drinking as well as the steps required to bring the items to market. Because of this, the digital age has seen an increase in internet access. As a result, many people are spending more time on social media sites (Fontaine – 2020).
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