Spotify, a long-established company with a strong reputation for its work in the field of music and media is well-known. It has developed a successful model that can easily be copied to guarantee its future success. The model includes several characteristics of organizational culture that provide the organization with a competitive advantage. This is crucial for the company’s success in digital streaming media and the music industry. It involves understanding market needs and creating sustainable solutions that meet those requirements. This paper will discuss Spotify’s organizational culture, and the ways it helps to create a competitive advantage in the music industry. Knowing the culture of the company gives insight into how the company has progressed over time and its accomplishments in creating a brand that is able to significantly affect the market.
Organisation Culture
Understanding the organization’s culture and its stability is crucial. An organization’s culture is composed of its values patterns and symbolisms. The notion could be used by a company to define the values and beliefs it wants to instill within its stakeholders so that they are able to focus on their business operations. In order to establish a positive corporate culture, Elliot and Spotify suggest seven fundamental elements. These essential aspects include:
i. Innovation
Innovation is the process of encouraging and motivating employees to think outside the box and to take calculated risks. This measurement measures the company’s ability to allow employees sufficient flexibility to generate ideas and solutions to problems encountered within the business (Jaques 2017,). Spotify management places a high value on autonomy and alignment within its employees. In this instance, the manager determines what are the biggest problems or issues that workers need to resolve and the reasons for allocating resources. But, employees are encouraged and encouraged to suggest creative and innovative sustainable solutions for these specific problems (QAgile quality in Agile 2019, 2019). Workers are allowed to try new things and come up with solutions that will last.
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