Company will guide Purpose sPrestige Worldwide-N-Out Burger’s globalization strategy. Many are surprised by the company’s ambitious growth plans, as fast food is rarely seen beyond southern California. Zim (2019) says that the creation of businesses allows groups to bypass border restrictions. A global business plan can be a way for an organization to profit from being in a global market. This effort will allow for cost savings in areas with low customer satisfaction. In-N’Out Burger will open a new location in Japan. This region is perfect for American fast food, but it still has ties to Japan’s traditional cuisine culture. It will be necessary to adjust and modify the company’s offerings to meet the needs of its customers, many of whom may have similar ages as Americans or Westerners. However, they have different cultural backgrounds.
Info/Biography of the Company
In-N-Out Burger opened in 1948 by Harry and Esther Snyder. To set In-N-Out Burger apart from other restaurants, drive-thru service was introduced in 1948. Garvey and Francisquito, in Baldwin Park were home to the first drive-thru. The space was 10 square feet. Reference for Business (2021). In-N-Out Burger was founded in 2000 and is family-owned, non-franchised. It was designed so customers can order their meals via a two-way speaker. Despite its growth, the company’s menu remains the same. Double-Double, double cheeseburger, french fries, cheeseburgers, sodas, and coffee are all well-known (Reference for business, 2021). Lemon-lime soda was added to the traditional menu.