Any business or organization’s success depends on its ability to plan strategically. This involves the ability of an organization to assess its market position, determine areas that are successful and need to be developed, and to establish a clear direction for the company to follow to reach the desired performance levels. This analysis, known as the SWOT analysis, is one of the best strategic tools to assess these factors. It allows the firm’s management to create strategic plans that include goals and objectives. The SWOT analysis is a crucial technique that examines the strengths, weaknesses and opportunities of the company in order for it to identify the best improvement routes and channels to follow in order achieve long-term goals. Stärkes
These are its strengths, which include the aspects of its culture and its performance that support it. This gives them a competitive edge. Silver Airways’ expansion has been significant in terms of performance and fleet. The firm also announced its plans for modernizing its fleet in 2018, with the purchase of new ATR-600 aircraft. This acquisition, which led to a significant increase in company volume, improved customer satisfaction, and introduced more cost-effective strategies. It also enhanced the customer experience by improving comfort, as well as introducing better costing strategies. Collaborations with other airlines and the acquisition of them are also key factors in their efficiency. Codesharing allows the company to carry more baggage, and also provide connections flight services. Seaborne Airline was purchased by the company in parallel with its ambition to be a leader in the industry and a key player. Silver Airways 2017, 2017: The company offers 125 daily flights between Florida and the Caribbean Islands. The corporation can capitalize on growing numbers of tourists, thus serving its best interests.
Weaknesses
This indicates the weaknesses of an organization’s internal structure. These components could have an impact on the success of the company. The airline is not able to succeed in this sector despite its market position and presence. Consumer complaints regarding poor customer service are affecting the company’s market standing. Silver Airways LLC, n.d. – The company’s Better Business Bureau score of 1 out 5 means that it is failing to meet consumer expectations. This is because of its dependence on codeshares or partnerships with other planes. It does not help to solve the problem. The company’s ability to self-sufficiency may be affected by this factor. Because of its lackluster appeal, these characteristics reduce the company’s brand recognition.
Opportunities
There are opportunities in the environment of an organization that can be utilized to produce positive results. Silver Airways sees the area of operations and its clients as opportunities that can be used to realize its goals and dreams (Company Information. n.d.). It can cater to different classes of customers thanks to its expanding range of flight options. Clients are attracted to the latest version with more comfort features. Seaborne Airlines is an example of an airline that has been purchased by another company. This increases its serving capacity and contributes to diversification in terms of geographic reach as well as operations. The Bahamas and Caribbean Islands are both well-known vacation spots. Silver Airways can expand its flights to these areas, which gives it the opportunity to meet high performance standards.
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