Consider how Nike’s purpose and values align with the company’s social responsibility toward the environment and people. Nike encourages individual belief in their ability to make a difference and change the world. Nike also believes in advancing diversity and inclusion as well as sustainable sourcing. Nike has set a goal to include 50% of its global corporate workforce as women by 2025. It also plans to place 45% women in its highest-ranking international executive positions (VP and higher), and 30% on the internal executive team. The US corporate staff will have 35% and 35% from ethnic or racial minority groups (Nike2021). Now, the organization is comprised 50.5% of men and 49.5% of women. There are 9.3% Asians and 23.9% African Americans. 0.6% Native Hawaiians. 5.7% people with multiple or dual ethnic backgrounds, 18.2% Hispanics and 0.6% Native Hawaiians. Talk about how your organization advances the world, fosters community, and partners with suppliers that share the goal of sustainable, responsible sourcing. Nike Community Impact Fund has the responsibility of mentoring, teaching and implementing capacity-building program. Demonstrate how the company is protecting the environment by reducing waste, carbon emissions and chemical use. 48% currently use renewable energy. 99.9% do not end up in landfills. 30% of freshwater is used during production. 98% conform to Nike’s restricted substances list (Nike2021). Made to Play is a project that inspires, creates, and breaks barriers. It aims to increase the participation of women players and educate coaches from low-income groups.
The global movement of Nike is a great example of how it encourages inclusion and diversity. Serena Williams and Nike collaborated to create the Serena Williams Design Crew (SWDC), clothing brand that will include accessories, apparel, footwear, and other items. Serena believes that diversity in the design team is crucial to encouraging the next generation of athletes to get involved with sports and achieve their dreams. Individuals from all walks of life can create sportswear for the world’s largest manufacturer. Serena states in her essay “The Future that I Wish for My Daughter”, she desires to see people like her husband, father, and herself whenever she goes into a design office. She also wants her future daughter.
Nike has joined the SDG campaign. It may achieve this goal through innovative means. Nike, 2021). The 2025 goals of the company include a reduction in greenhouse gases emissions by 500,000 tons (Nike, 221). This will be achieved by using environmentally friendly goods. The organization will reduce their waste by 10% through modernizing its operations and changing the production process. Through the company’s recycling programs, approximately 80% of trash that would otherwise have gone to landfills will now be transformed into Nike products.
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