PayPal, a worldwide enterprise made up of thousands of merchants and customers who use and accept PayPal’s payment services, is global. PayPal like other businesses is susceptible to competition. Therefore, it must take measures to enhance its competitiveness. PayPal’s uniqueness from rivals gives it a cushion against external threats (Grant 2019). PayPal is widely used in commerce, especially for international transactions. According to the PayPal competition study, there is a huge opportunity for PayPal to improve its competitive strategy through differentiation and cost control. PayPal is a better digital payment platform than ever before. This strategy has proven to be increasingly profitable. PayPal can control costs and develop effective differentiation strategies that help maintain market competition. A company’s ability to control costs and create differentiation is directly related to its financial stability. PayPal’s financial stability helps the organization to survive even under difficult economic conditions. The Motley Fool 2018, 2018: This can be used for performance improvement and to preserve company success. Many businesses depend on their brands to maintain competitive advantage. However, PayPal places a strong emphasis on mobile payments to take over the digital market. The report shows that PayPal is a market leader and could easily take over the sector by adopting pricing strategies and other differentiation methods. PayPal is expected to remain sound in its investment strategy for many years by using partnerships and acquisitions to leverage the market. This allows PayPal to be more competitive with its competitors in the market.
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