Business strategy is the core of an organization’s structure. This helps to describe the organizational strategy, which is the organisation’s guideline for growth and development. Alphabet Inc’s subsidiary Google focuses on internet-based products and services such as search engines, cloud computing and advertising programs. Google’s business function promotion is the core of their corporate strategy. Given that online advertising is responsible for 98% of Google’s revenues, any attempt to develop a new model could result in lost revenue. For companies to be able to enhance their performance and maintain market share, it is vital that they improve their earnings on the basis of the current strategic plan. Google realized that Facebook was threatening its online advertising revenues and has since modified its corporate strategy in order to counter such threats. Google+ was launched to improve the revenue-maintenance strategies of the company. Google prioritizes enhancing both the external and internal factors that influence its growth. Google Inc.,202 has initiated measures to promote innovation by creating an environment that supports creativity. Google would dedicate 70% of its engineering resources for developing its core business. This allowed Google employees the opportunity to put a lot of effort into developing a growth strategy that uses innovative approaches. Other strategic plans include low-cost rapid experimentation. Google Inc. is focusing its primary corporate strategy on embracing rent-free experiments to enhance the technological sector’s financial power. Retaining revenue streams is the main objective to maintain competitiveness in high-risk environments.
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