Google has made distinguishing expertise a strategic component. This is what helped drive the company to greater heights. Brin and Page, both accomplished computer scientists, have an increasing faith in the power mathematics has to offer. In addition, each business action has been given unique algorithms (Page n.d.). Page and Brin also have attracted talented and skilled personnel to help them achieve their goals and objectives. Page and Brin are focused on broadening their search engine and enhancing their online products through a wide range of acquisitions. This will allow them to expand their client base and increase their profitability. Page and Brin allocated $2.8 billion to Research and Development (R&D) and an additional $1 billion to the acquisition of new assets. The corporation has been able to develop novel products that are crucial for its success.
Google will be able to respond to the U.S. market’s organizational opportunities by buying new IT assets to give it an advantage. Google has also prepared to face the organizational problems in the US market with new IT assets that will compete with iTunes for movies and music, and with financial-service provider for stock information (Page).
Porter’s general tactics may help explain Google’s strategy. Google has expanded its product lines to improve its competitiveness and profitability. Particularly, Google has expanded its diversification through strategic partnerships and acquisitions (Page, n.d.). Double Click, Postini and YouTube were some of its latest purchases. Google is also known for its innovation.
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