Political-Investing in countries like China
Economy – Focuses on those with high buying power
Social – Make sure consumers have secure goods and appeals to their values. (Steenkamp 2017).
Use social media to access international and local market information.
Sustainable Development: Provide products that have a positive impact on the environment.
Legal Compliance – Follow the rules of your home company and that of your host company.
Porters Five Factors
Market Entry: There’s little chance of competitors entering the market. This is because the company controls a substantial market, which makes it very difficult to attract new players.
This company is in a highly capital-intensive industry that limits new competition.
New businesses will incur high overheads due to brand equity.
In order to increase their competitiveness, the company has expanded its product lines.
Consumers purchasing power
These factors assess the buyers’ power to decide pricing.
The goods of P&G appeal to a variety of local and international consumers.
Buyers pay very little for switching.
P&G customers have little negotiating leverage.
Purchasers are unlikely to have an impact on company operations, output and prices.
Porter (2008) analyzes suppliers’ negotiation power.
P&G implements a multi-sourcing approach to restrict the influence of its suppliers.
Switching providers costs little.
The provider must meet the eligibility criteria to provide the items.
To limit the supplier power, some services may be outsourced.
Access to replacement products
Many product choices are available.
P&G’s goods have a strong brand equity.
To control substitutes, P&G employs differentiation and diversification techniques.
To increase its products’ value, the firm makes strategic deals. Digital marketing is used by the company to increase its market share.
Industrial Rivalry Rivalry analyzes the impact of competitiveness on a company’s existence.
P&G dominates the market with recognized brands (Dees, 2019).
This company operates in an industry that is highly concentrated with very few competitors.
P&G has diversified its operations across many industries to promote sustainability.
P&G leverages its substantial financial resources to strengthen its market position.
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