In your next marketing campaign, include the following:
• Product description and a short business history
Kai knits a swimsuit that can be worn outdoors by people who enjoy swimming. It will be made from fabrics that are lightweight and not visible when they get wet.
Karim Fasadi, a 20-year-old Egyptian student, founded Kai Collection to give a range of swimming suits (Hodder & Khairat, 2018). Kai Collection is the Hawaiian term for ocean. It is currently active in Egypt. But, the company plans to expand its international activities.
• SWOT Analysis the company’s internal strength consists of visionary and revolutionary leadership. Karim Fasadi has a vision that is compelling for the company. The firm is known for its distinctive swimwear. Another asset is the highly skilled and dedicated staff. Fasadi says that he learned about fibers and textiles in his youth. Its lack of brand awareness is the biggest problem for the startup. Insufficient resources are available to finance capital-intensive operational efficiency initiatives. (Gürel & Aydin, 2016) The corporation may use the e-commerce platform to acquire online consumers. The company may also be able to diversify by expanding its operations in sub-Saharan Africa or the Middle East. The corporation faces threats from established companies and cultural restrictions in Egypt. Import restrictions may also be a problem that could limit its access to markets in Europe or America.
• Marketing Objectives The marketing activity boosts sales volume, market share, and profit margin.
SMART goals
It is hoped to double sales in 12 months.
Before the end of the fiscal year, achieve high sales revenues of $800,000.
Within 12 months, 15 percent increase in Egyptian swimwear sales.
• Target Market Strategy
Geographically the target market for this organization is Egypt. It would be located in Egypt. The target market for the company will be people between 12 and 65 years old, as they are more energetic to swim. Because it uses value-based pricing, the firm intends to target middle and upper classes (Lamb et. al. 2020). Both sexes will find the merchandise appealing. Customers with high disposable incomes who are able to regularly purchase the merchandise will be the company’s target market. This company targets people who enjoy outdoor water activities like swimming or surfing.
You can also skateboard.
The organization plans to focus its efforts on multiple market segments in order to diversify its income streams.
• Marketing Mix—Four P’s (Product, Place, Price, Promotion) Define each of the four P’s.
The product: Provide a range of swimsuits such as monokinis and one-pieces. Company will offer ecommerce and nationwide shipping.
Location – Customers will have access to the brand at various shops in Cairo, Alexandria, and other important cities. Consumers in faraway areas may also access the brand through the e-commerce site (Keller & Kotler, 2016).
Promotion—The company will market the brand using social media, fashion publications, websites, posters, and television commercials.
Price – The company will employ a price strategy depending on the value of the product or service. Because of its unique value proposition, the price will have to be higher than that which is usually available on the market.
• Plans for implementation and management
To understand market trends and competitor’s practices, conduct an environment analysis. Perform a market study to determine the consumers’ niche. Make a suitable marketing message. Find the best marketing channels to communicate your message. To achieve pre-determined goals, create a budget for marketing.
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