Many marketing techniques are used by organizations to build brand recognition and increase sales turnover. Advertisement is one marketing method that businesses use to boost their brand equity. It also informs clients about the availability of new items (Lamb and al., 2020).
Advertising is the essence
Organizations can understand their advertising strategy by persuading clients of the value they get from using and consuming new items. It might create captivating commercials appealing to the clients and persuade them to buy the trial items. Marketing helps ensure that the business is sustainable by constantly reminding clients to shop for the goods. Advertisement encourages brand switching by appealing to brand loyal customers to switch to the company brand. You can use it to get clients to reconsider abandoning the brand.
Many campaign-related decision making campaigns will be integrated with the advertisement efforts. Additionally, it must identify the unique qualities of the goods that set them apart from their competitors. The firm must develop a unique strategy to appeal to both the emotions and rationality of its customers through advertising. The advertisement must have both rational and emotional components to effectively persuade customers to examine the company’s offerings (Kotler & Keller, 2016). The company must also consider the various advertising channels available to clients. The company has to decide whether digital, mass, and print media are more cost-effective for the advertising campaign. A company should evaluate how effective a marketing campaign is by measuring its impact on revenue.
Volvo ads and scarecrow advertisements
Chipotle’s ads were effective in increasing company sales because they appealed directly to consumers’ fears about food safety. Customers were assured that Chipotle’s products are safe and organic. This was in contrast to Crow Foods which uses chemicals to increase chicken growth and keeps cows in darkened cages. It investigated how nutrition-conscious customers can be developed, whose main concern is quality of food. The firm also promotes organic, meticulous cultivation and the debate on GMOs. The advertisement was successful because it was engaging and enticing, employing comedy to draw people’ attention (Kotler & Keller, 2016). This contrast helps their audience understand the Chipotle value proposition: safe and organic food. Chipotle’s Scarecrow advertisement is criticised for not demonstrating a connection between the title character’s disgust with food crow and Chipotle’s establishment of an organic farm. Chipotle is an international company that does not operate as a farm-totable operation, just like the film portrays.
Volvo used Jean-Claude Van Damme, a superstar in the Volvo marketing campaign to increase sales.