Jamie Drout would like to know more about the gender stereotypes used in advertisement for beauty products. He also wants to learn more about the benefits of empowerment marketing in this case. According to gender stereotyping, they use society’s conceptions of beauty and what is acceptable. This research will examine how people perceive different advertising techniques.
Analysis of data
Arrange the data
i. Gender-Categorical ii. Age-nominal iii. Education-ordinal iv. Income-interval v. Spending-nominal vi. Ad frequency-nominal, vii. Stereotype-nominal viii. Reinforcing-ordinal ix.
The transform-ordinal operator, x.
Empowerment-nominal
Data Analytics
To determine data attributes, the present data will need to be analysed. Data analysis will reveal the average age of participants and their gender. To understand empowerment and stereotypes, we need to know the economic status of most participants. Remember that advertising style will be affected by the majority of customers based on the average spending of participants. This information will help to determine the distribution and dissemination of ads.
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Formatting
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