Organizations use a variety of strategies to build brand awareness and inform their clients about their commitment to providing high-quality service. Sports organizations use mass media to reach their audience. Miami Dolphin uses social media, local radio and television to reach its target audience (Cohn 2017, 2017).
Acquiring more knowledge
To reach their target audience, the team uses social media platforms like Twitter, YouTube and Facebook to promote its competitions. The club uses local radio stations like Miami Bin 880 and Y100 as well as Fox Sport 940 and TU 94.9 to communicate with their supporters. They allow the team to access help from their Southern Florida headquarters. Television is used to increase awareness, recruit fans and family members. Cohn, 2017, also states that the Miami Dolphins make use of social media, such as Twitter, Facebook, and Twitter, to spread awareness around the world. More than 2 million people follow the squad on Facebook and 1 million Twitter. The team can attract many people by releasing the information.
Experiences are a valuable asset
Miami Dolphin makes customers experience better by providing feedback and comments to customer’s online posts. They feel appreciated and recognized when they involve fans in sporting events. Miami Dolphins fans are able to interact with the team on social media every day through comments and interaction. By providing provocative, tempting content to rival teams, they further increase the sense of competition. The team playing a rival team attracts greater traffic which results in more attendance and higher value production. The team can post exciting footage and advertising to increase experience, like when a favorite quarterback performs or after kickoffs. (Cohn 2017,). The team offers incentives for its clients who are loyal to the team to encourage their attendance. Promotions make it possible for low-income supporters to afford tournaments and matches.
What advertising will look like
The four main factors that determine a successful advertising campaign are the level of enthusiasm generated, education content, thrill factor, and consumer impact (Yacizi 2017). An advertising campaign may be created by the club to highlight its achievements, rivalries, and history. A humorous and informative social media advertisement may be published by the Miami Dolphins. Another meme that the team could publish would show humorous positions, emotion when they score, miss or excel, as well as dedication and perseverance during training. To engage with international and national clients, the team makes use of online radio, television and social media. It is easier to reach people throughout Southern Florida with radio broadcasts. To get immediate user responses, the team will also be looking into Internet broadcasts, such as those on YouTube and Twitter. Most internet streaming platforms on social media allow fans to leave comments which institutions can use to assess their market position. In print publications like the Miami Herald or Sun-sentinel, the team might announce tournament and match dates.
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