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Samia Fitness and Mindfulness Centre is the name of this organization. With its headquarters in Buenos Aires, the company will manage fitness centre chains across Argentina’s major cities. This company offers a wide range of services related to mindfulness and fitness, including yoga, swimming, physiotherapy and nutrition. It also provides dietary guidance and lessons in swimming. This list was chosen by me because it encourages healthy lifestyles, and lowers the vulnerability of people to chronic illnesses. A majority of people have adopted a sedentary lifestyle that leads to them spending thousands each year on care for chronic diseases (Orden and al., 2019, 2019). My services are designed to help Argentineans achieve the health they need to reduce their risk of developing mental and chronic illnesses. This company provides well-being and mindfulness services that will ensure the client’s best well-being.
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Argentina could benefit from mindfulness and fitness training due to its high prevalence of obesity and diabetes. Modern people are more likely to develop chronic illnesses if they live sedentary lives and make poor nutrition choices. Orden et. al. 2019, 2019: More than two-thirds are either overweight or obese in Argentina. And 31% are obese. Fitness training is a way for citizens to improve their physical and mental health.
Argentina was chosen because of the low level of industrial competition, large market and high disposable income. It is easier to establish strong brands in Argentina because there aren’t many large fitness centers with a lot of brand loyalty. Most of the fitness centers in Argentina are small businesses. This company will offer a fast food chain service, using McDonald’s model. The Argentine population has a $3,200 per capita disposable income, which allows them to exercise and take mindfulness classes. Argentina’s 45 million residents make it a huge market (Dau and al., 2019, 2019).
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