If businesses offer unique and satisfying value propositions to consumers, they increase their brand equity. Tashas implemented product diversification as a strategy to increase value and draw more customers. Tashas makes sure that the restaurant is peaceful and tranquil for her clients (BBC News 2018). It offers customers a unique experience in its shops which increases their loyalty.
By ensuring that buyers receive only the highest-quality goods, the organization is able to create value. According to Natasha the CEO of the company, she rejects dishes that don’t appeal to her. The corporation also has specific regulations which limit the types of foods that can be produced at different locations. A comprehensive quality control system ensures that employees meet customer and performance expectations. People judge restaurants primarily on the quality of the food, their nutritional value and the ambience. This has been done to increase the restaurant’s offering to customers. The workplace skills are crucial when establishing the restaurant’s value. The restaurant Natas employs many chefs to create dishes and new recipes that reflect the diverse cultural tastes of different groups. To create products that are appealing to customers from different locations, it is important to have a skilled team.
The company might offer training to its staff on the latest trends in restaurant and food business practices, which would help it make a positive contribution to society. Employees would benefit from training to understand changes in consumer preferences and cultural dynamics between markets. The frequency of food-related illnesses has led to increased awareness among consumers about the fats and calories in their diet.