It is dangerous for a CEO to consider adopting the U.S. market message in order to enter the Brazilian market. Market entrance advertising is different from other market strategies. The purpose of market entrance advertising in the American market is generate demand. In Brazil, however, it is the goal to promote the brand. A second reason is that there’s a large cultural gap between both markets. According to Doole and Lowe (2012), Brazilian advertisements should reflect their culture and beliefs. The third thing is to make a connection with the people of the new territory when entering it. This will help promote brand ownership. Hill, 2008. Brazilians can see the corporation as foreign if it uses an American message. It would therefore be important to include a celebrity from the local area in the message. This would allow the people to associate the company with them. The idea of delegating Brazilian price decisions to local managers is a disadvantageous. This strategy initially would centralize the company’s pricing structure (Szymanski and Bharadwaj; Varadarajan 2013, 2013). Brazil may adopt a different pricing model, which could lead to consumers being overpriced and lower revenue per unit. Therefore, the price of the goods must be set using the current pricing system. It is essential that the parent company sets the price because of the risk from foreign currency. Brazil is considered a developing nation. The local currency could be less than the dollar. Local management may find this confusing. The firm also imports goods from the United States. Therefore, local management must be involved in determining the pricing of these products.