If businesses offer unique and satisfying value propositions to consumers, they increase their brand equity. Tashas implemented product diversification as a strategy to increase value and draw more customers. Tashas makes sure that the restaurant is peaceful and tranquil for her clients (BBC News 2018). It offers customers a unique experience in its shops which increases their loyalty.
This organization creates value through a strict quality control system that ensures customers only receive high-quality products. According to Natasha the CEO of the company, she has an extensive taste-testing program and will reject any dishes that don’t appeal (BBC News 2018, 2018). There are strict rules that restrict the variety of food available in different areas. Employees are guaranteed to meet all customer requirements through comprehensive quality assurance. People judge restaurants primarily on the quality of the food, their nutritional value and the ambience. This has been done to increase the value offered to customers by the restaurant. Workplace abilities play a vital role in establishing restaurant value. The restaurant Natas employs many chefs to create dishes and new recipes that reflect the diverse cultural tastes of different groups. To create products that are appealing to customers from different locations, it is important to have a skilled team.
How can you create value?
The company might offer training to its staff on the latest trends in restaurant and food business practices, which would help it make a positive contribution to society. The training would help employees understand the changing tastes of customers, market dynamics, as well as modern food preparation techniques (Hill,2022). The frequency of food-related illnesses has led to increased awareness among consumers about the fats and calories in their diets.
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