Apple Watch must consider these four views when launching it. The four main perspectives are learning and development; finance; internal company; customer; and finance. Apple needs to first consider the financial side of things, because it must fund research and development as well as product production. Apple should target premium markets to reduce manufacturing costs. Apple’s watch must play an important role in increasing the company’s profitability (Apple 2022). Apple needs to carefully examine the financial perspective, because a company’s primary goal is to earn profit. Apple needs to evaluate the financial outlook. Apple needs to address consumer preferences. Apple should conduct consumer interviews to find out what their needs, desires, and preferences are. Because the Apple Watch will be a failure if it is not customer-centric,
Apple needs to encourage staff to make connections with customers so they can better understand and meet their style preferences and buy intents. Apple employees could be able to offer fashion and styling tips. Apple Store employees need to be trained to question customers regarding their interest in Apple Watch features. Apple Watch buyers should inquire if the purchase is for them, their spouse, or for an event. Apple employees should ask about the intended usage of an Apple Watch before recommending one model. Apple must also review its business processes in order to improve quality after introducing the Apple Watch. Apple needs to consider how learning and developing can be used as a perspective in determining what capabilities are required for the company’s value-creating activities.
Financial Aspect: To make $1 billion profit over the next three years.
Three years later, Apple hopes to grow its client base 40 percent.
Training and development: It will increase its workforce’s skill level by 60% over the next three years.
In the next three-years, increase the Apple Watch’s quality by ninety per cent.
These objectives align with Apple’s purpose and aims, which are “provide the best user experience possible via its new services, software and hardware.” (Raketi & Raevi, 2017) Apple’s brand objective is to produce and deliver superior goods that boost the company’s profitability and competitive advantage. Financial viewpoint will ensure the company’s financial viability and increase its competitive edge. All three perspectives will make it easier for its customers to use the site.
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