Zappos, an American company that offers e-commerce services to its customers, is Zappos. It offers a unique value proposition. The firm’s goal is to offer exceptional services that exceed market expectations. Zappos’ goal is to make customers happy and build brand loyalty. Its commitment to a differentiated approach is evident in the company’s business philosophy.
Zappos is a leader in quality innovations due to its halocracy structure. The firm also launched an online platform for shoe sales in 1999. Amazon EMR (elastic computing cloud) and Amazon EMR (email marketing platform) were chosen for big data analysis. Zappos is able to use the data analytics provided by Amazon EMR and Amazon elastic computing cloud. In order to ensure only the best employees are hired, Zappos has established a unique and rigorous recruiting process. To revoke an offer of employment, the corporation offers a $1000 bribe. Corporate social responsibility (CSR), as defined by the company, includes helping society’s most vulnerable citizens. Its CSR efforts help the company increase brand equity. The firm also partnered with UPS logistics provider to ensure timely product delivery (Zappos 2022).
To improve client utility, the corporation made significant investments in product design. UPS was commissioned by the company to create a fulfillment centre that can produce 40,000 items per shift. To increase customer loyalty, the corporation implemented numerous Wow services. To allow consumers to return goods that are not of compelling value, the company implemented a sixty day return policy. 2006 saw the launch of 6pm.com, New Balance and Nike which allowed for a greater product selection (Zappos 2002). The corporation used several marketing tactics to increase its client base and generate more revenue. To encourage enthusiasm and passion among staff, the corporation created the “delivering happiness” marketing campaign in 2010. To increase its brand equity, the organization uses digital media like Instagram, Twitter and Facebook.
To ensure the long-term sustainability of Zappos, its vision and purpose are vital. This corporate vision has created an innovative culture which has allowed diverse stakeholders to adopt new customer-focused strategies (Lamb and al. 2020). The goal has inspired management to adopt a differentiation-focused approach in order to build distinctive e-retail services by collaborating with other institutions to manufacture high-quality items and increase brand equity.