Google has a large selection of products and services that are technology-related. These include web surfing and telecommunications. To improve sustainability, the institution adopted a culture that encourages innovation.
The mission and the objectives
Google’s mission is to improve internet access, usability, and structure. Google, 2002. The mission of the organization is to increase global access to information. This vision and purpose statement shows that investments have been made in data analytics and software development, to maximise the utility of information.
Strategy Management Planning
The institution has elaborate incentive and reward programs for employees to ensure that their staff are committed to the achievement of its strategic objectives. Google offers monetary as well as non-monetary incentives in order to foster innovation and encourage a culture that is open to learning (Worstall 2013, 2013). Management has invested in ongoing training and innovation to ensure its employees are capable, even when performing difficult strategic tasks.
Make your choice
To improve decision-making, the institution fosters collaboration and participation by staff. This team encourages employee independence as well as ongoing inter- and intra-functional communication. Cook, 2012. Its commitment to continuous involvement is responsible for the company’s ability deliver useful technologies such as GPS, Hangout and cloud computing services.
Culture in the workplace
Google encourages its employees to think critically and create products that are in line with their business principles. Google offers employees autonomy by offering flexible hours and policies that allow for work-life balance. This encourages creativity in product development. This corporation has divisions that facilitate interdisciplinarity and collaboration.
Morality principle
Google is committed to ethical principles and social sustainability in every activity it undertakes. To ensure all interests are protected, the organization uses inclusion and diversity policies as well as a code to conduct suppliers. Nusbaum (2011). The diversity policy ensures that all customers have equal opportunities to work, regardless of where they are from.
Human capital
It provides training and mentoring to its employees, as well as coaching programs that foster creativity. The company employs nearly 14% of its employees without a bachelor’s degree. However, the organization offers training on the job and seminars to increase worker proficiency (Nussbaum 2011).
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