The federal government has administrative agencies, which are rules-making entities that specialize in specific fields. They are considered subordinate to Congress and may be able to draft law with legal effects. U.S. Food and Drug Administration (USAFDA) is an example of such administrative agency whose purpose is to ensure public health through the monitoring and formulation of regulations regulating tobacco products and food as well as pharmaceuticals and similar chemicals. In particular, the FDA has the authority to regulate the manufacture and sale of tobacco products as per the Family Smoking Prevention and Tobacco Control Act.
Some cigarette corporations may challenge these regulations in court, asserting that the requirement for them to promote government messages violates their First Amendment rights. The law requires that visual labels for cigarette packs should occupy no less than fifty percent. To control the First Amendment-guaranteed liberty of speech of corporations, the government will use visual labels to label tobacco products as an interference tactic. The FDA may also claim that cigarette smoking causes harmful health effects. However, businesses could try to discredit this (R.J. Reynolds Tobacco Co. et al. v. FDA, et al., 2012). In order to stimulate a response from customers who are interested in cigarette smoking, the law specifies imagery that depicts worst-case scenarios. These graphics may be used by tobacco companies to claim that they misrepresent real health consequences of smoking cigarettes.
At the request of the tobacco industry, graphic warnings in The Family Smoking Prevention and Tobacco Control Act will be enforced. FDA will likely enforce laws and inform the public as well, with the intention to informing both smokers and others.