In terms of execution, cultural relativism and ethnocentrism have different goals and methods. Cultural anthropology is concerned with cultural diversity. Cultural anthropology evaluates and determines cultural change. It could also include analyzing the effects of technology on social behaviour and family structure. Ethnocentrism, on the other hand, is a form of ethnocentrism. This is the opposite of ethnocentrism. It allows you to assess a culture from your own perspective. According to de Vries (2016), ethnocentrism is the belief that your culture or beliefs are superior. Ethnocentrism is a belief in the superiority of a culture and seeks to elevate it. Ethnocentrism is about defining a culture as a distinct entity from others. Ethnocentrism may lead to comparisons between culture-affiliated cuisines, and the conclusion of one culture being superior or the best. Cultural relativism is, however, a method of looking at a culture through your eyes and not from a cultural perspective. De Vries (2016) suggests cultural relativism is the ability to look at a specific trend from a global perspective. For example, the approach involves assessing the global applicability of women’s rights. Cultural relativism, in other words seeks to establish a link between the past and the future.
There are three types of cultural anthropology: ethnocentrism and cultural relativism. Cultural anthropology refers to the systematic evaluation and analysis of cultural elements. Cultural anthropology is based on quality analysis and systematic research. For instance, Americans’ ethnology requires the logical investigation of the Natives and non-Natives to establish the differences and similarities among the American people. Ethnocentrism can be an alternative. This non-systematic approach allows individuals to define their own parameters and prioritize their culture over all else. One example is that Americans might look better than Europeans. This isn’t based on any empirical evidence. Consequently, an individual judge cultures from his/her culture’s perspective. In cultural relativism, a person investigates a cultural aspect contextually by inferring its terms independent of his/her culture’s quality. An example is to acknowledge the variety of norms, rather than considering them either positive or negative.
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