Globalization and Information Research
Many businesses have experienced success due to globalization. Netflix uses two strategies in order to increase its presence in all 190 countries. The first is to attract new subscribers to countries it plans to open. This will allow Netflix to increase its international distribution network. Secondly, the company’s strategic move is to maintain the subscribers whom it already have. Although it can seem difficult to keep these subscribers, Netflix Company is able to maintain them by offering the most relevant content and up-to-date information to its streaming channels.
Netflix Company was able analyze and discover the purchasing habits of customers. It also made investments in big data analytics to support the second phase. The company can now recommend television shows to its subscribers based on what they like. This has made them to conduct custom marketing, for instance during the promotion of the ‘House of Cards’ show. Moreover, the use of big data and analytics has made the Netflix Company to succeed in expanding more distant markets in different countries by studying the customer’s preferences and the availability of the internet broadband in the geographies where it wants to expand.
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