It is the requirement that a product conforms to new standards in order to be considered necessary for the adaptation. The most important factor in mandatory adaptation is the political and legal control over the host market. Safety features, advertising limits and labeling are some of the requirements for adaptation. Beyond Meat is a vegan meat company and will need to adhere to India’s food regulations when it expands operations. The 1955 Essential Commodities Act outlines how corporations must identify their goods. This includes the ingredients used and the composition of each item. Roy, 2016. To reduce the vulnerability of its customers to fraud, Amazon will also need to add to its cyber-security regulations with the IT Act. Companies will have a smoother experience if the data protection rules are followed.
Voluntary product adaptation is when a firm makes changes to their products or services in order to satisfy the needs of one market. These modifications are intended to appeal consumers, increase value propositions, promote community acceptance, and ensure that goods or services do not appear alien. Adapting to a foreign market is a crucial aspect of geographic diversification since it raises the rate of product or service penetration (Kotler & Keller, 2018). For example, Beyond Meat should look at adding vegan flavors to its India business, while avoiding the use of cattle flavor because of sociocultural factors. Beyond Meat can also incorporate Indian cultural elements like ginger, turmeric, mustard seed, and cinnamon. Amazon could also easily adapt to foreign markets, including incorporating local languages to its e-commerce platform. This will allow customers to trade more efficiently. Virtual orders can be placed by customers from faraway places, as the app’s content will be translated into various Indian languages.
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