Samsung gadgets have a unique technology promise to attract their target audience. The analysis aims to determine if Samsung can make a profit by adopting an international product-line-up strategy that is Activity-based, Standard Cost, and Cost-plus. This project also examines how to prevent rising component costs from increasing manufacturing costs. The report will evaluate the data acquired through both qualitative and quantitative research. This report is based upon secondary data collected via content analysis.
Its vision and purpose statements are the foundation of its business philosophy. These beliefs influence its products and services. Samsung’s corporate strategy is built on the commitment to talent and technology in order to deliver exceptional products and services to promote sustainability worldwide. Samsung, 2022). The company has invested heavily in AMOLED technology. This allows them to make more advanced and powerful screens. Samsung Galaxy S10 for instance is the first phone with High Dynamic Range 10+. It allows easier use of the device. In addition to its goal of acquiring great talent and investing in technology, the company has been at the forefront wireless charging innovation. This makes it simpler for users to charge their mobile devices.
A company’s remarkable brand equity around the world is due to its dedication to innovation. Samsung produces a variety of technological devices including TVs, fridges and smartphones. Samsung TV market share in 2019-2021 was 31.9%, 30.9%, and 29.5%, respectively. (Samsung. 2022). The business was able to sell 225.47 millions units in 2020 despite the Covid-19 outbreak, although demand fell to $213.54million in 2021. In 2019, the smartphone market share for the firm was at 20.9%, 19.6%, 20.0%, and 20.1%, respectively. It produced 160 million units in 2019. By 2021, the company will produce 180 million.
Situation geographical
With six affiliates in different parts of South Korea, the company has its headquarters in Samsung-or. There are six domestic offices in Gummi and Gwangju. There are many overseas operations located in North America and Europe (Samsung 2002). The IM division is home to nine regional headquarters while DS, Harman and Harman have each five.
Competitors
Samsung, which accounts for 21.6% on the global morphine market, is the largest supplier. The corporation faces substantial competition from technological brands. Apple, an American technology firm that makes high-end mobile devices like the iPhone and iPad is Samsung’s main competitor. Oppo and LG are also prominent competitors to Samsung. In 2021, Samsung accounted for 20% of all smartphone networks worldwide. Apple was at 18%. Others brands like Vivo and Oppo accounted respectively for 12.4% and 8.4% of the worldwide smartphone network (O’Dea 2021).
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