Ballard’s experiences demonstrate that the majority of individuals like making impulsive judgments based on intuitive reasoning. Occasionally, life circumstances necessitate making snap judgments based not on facts or logic, but on one’s own sentiments and emotions. The story of Ballard also demonstrates the drawbacks of intuitive reasoning. It impairs a person’s ability to detect potential obstacles and flaws and build proactive contingency plans to mitigate their effect (Clancy, 2018). For instance, if Ballard had followed a logical strategy, he might have collaborated with many stakeholders to determine how he could spend and get further financing, so avoiding the observed situation in which all the savings were used. The family cannot give more basic services. Additionally, Ballard demonstrates that intuitive decision-making does not let a person to establish objective choices to proactively handle an issue, but rather is more reactive. Even if the issue was fixed and the family attained sustainability, the effect would have been little if he had chosen the logical method that demands a critical appraisal of the problem and circumstance.
In decision-making, the unilateral decision-making paradigm depends on personal views and skills. Assuming that they have adequate information to handle the problem, unilateral people seldom involve others in making crucial choices. The story of Dana Clark demonstrates the limitations of the unilateral decision-making strategy. Poor multi-stakeholder engagement may result in resistance and unfavorable outcomes (Scott, 2015). Lack of participation diminishes the workers’ feeling of ownership and belonging, leading some to purposefully undermine the strategy. Clark’s unilateral decisions led the firm to miss its sales goal, see an increase in effort, and experience poor employee engagement. Before making strategic choices, it is crucial for a sustainable organization to consult with others. It enables more individuals to participate in formulation and improves the quality of decisions.
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