1. The type of decision making a consumer uses for a product does not necessarily remain constant. Why?
Support your answer with an example from your own experience.
2. Describe the three categories of consumer decision-making behavior.
Name typical products for which each type of consumer behavior is used.
3. Describe the level of involvement and the involvement factors likely to be associated with buying a new computer.
Do you think Apple’s Web site at http://www.apple.com simplifies or complicates the process for the average consumer? Explain.
4. How do beliefs and attitudes influence consumer behavior? How can negative attitudes toward a product be changed? How can marketers alter beliefs about a product?
Give some examples of how marketers have changed negative attitudes about a product or added or altered beliefs about a product.