Directions: Read Case 10 – EasyLunchboxes on page 845 of the textbook. How should an entrepreneur use social media to market her home-based business that sells lunch boxes? Answer the following questions:
1. Do you believe that Kelly Lester’s business is a candidate for reshoring? Explain.
2. Develop a social media marketing plan for EasyLunchboxes. On which social media should Lester focus her efforts? Why? What specific tactics should she employ in each one of the social media that you recommend?
3. What steps should she take to transform EasyLunchboxes into a recognizable brand name?
4. What bootstrap marketing techniques should Lester use to promote her company?