Hello everyone, I have an Assignment for you today. This assignment must be DONE by Sunday, November 10, 2019, no later than 11 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you read the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
Marketing Myopia Essay
The marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
- Your essay must include an introduction.
- You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
- Your essay must be at least three pages in length and double-spaced (Using APA Format)—not counting the title and reference pages.
- All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.
By the way, I’ve added five attachments down below. The first attachment is a Study Guide for this Unit Assignment and the rest are Articles from the CSU library. Just pick one and only one out of the four articles you see down below for this assignment. And then for your second source of information, you can choose a business-related website or news website relating to Marketing Myopia for a sum of two sources. Don’t forget this must be three pages assignment not including the title page & and the reference page. Oh, and make sure this assignment is in APA format and is PLAGIARISM FREE!!!