each questions needs to be 250 words with a reference
1) Why does scanning the external environment play such a significant role in strategic analysis? How do unexpected daily events warrant significant analysis, and how would you determine their significance? As a strategic analyst, how would you approach and be prepared for their inevitable occurrence?
2) Describe a historical situation where a failure to assess and correctly interpret the external environment resulted in a business’ failure. What elements of the external environment were missed? How might the company have corrected this oversight? Cite any sources used to support your answer.