Company Analysis – Part 3 – Target Market – Segmentation
The paper assignment this week is the final piece of your Course Project work on the company you chose in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This project company Target Market/Segmentation paper is the 3rd part of your overall project
Complete an analysis on the primary and secondary target markets served by your project company. Describe each target group, demographic profile and provide data on the size of the market.
Compare your project company’s market position and the targets your project company serves with that of the major competitors in its industry.
Your APA formatted paper should include the following information. Use headings:
· Overview of paper
· Primary and Secondary Target Markets
o Discuss, in general terms, your project company’s primary and secondary target markets – be sure to discuss both the primary and secondary target markets in this section
· Target Group
o Choose one target group of your project company and name it. Discuss the group’s demographic profile. Provide as much depth as possible.
· Market Position
o Compare your project company’s market position with that of its major competitors. Provide data on the size of the overall market. Provide data(in chart or graph form) on the market share of your organization and your organization’s competitors.