Choose an existing product or service and write a one-page summary that answers the following four questions. Please use these questions as headings – or derive your own heading from the title.
- Which customer market segments (groups) are being targeted?
- How does the marketing of the product or service target customers based on their behavior?
- Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?
- What competition is the product or service facing in these most valuable segments?
Please follow APA 7th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing. Submit your assignment as a Word document.