For guidelines, refer to “Discussion Board Expectations and Rubric” found in the Course Information section of Blackboard. Include in your responses any links to sources, citations, references, etc.
- Pick a sports, nonprofit/social impact, or political organization Describe what the organization does and its main activities.
- Share how the organization uses direct and interactive marketing in its efforts to attract target audience groups.
- Provide a specific example or campaign. Give us details so we can understand what is the goal of the effort and how it has been implemented.
- How has technology changed or evolved how a marketer (in the industry selected – i.e. sports, nonprofit, or political) connects with customers?
3.For the comment on peer’s post, describe how changing consumer lifestyles or behaviors can affect marketing in the selected industry. Remember to cite your sources.