Community relations are a large part of business outreach and growing a brand. If you’ve been to a community event such as a neighborhood festival, charity event, or 5K race, you’ve seen sponsorship banners and ads. Likewise, you might have seen ads from local businesses in the program at a school concert or other children’s event.
Find a business outreach event within the past year in YOUR LOCAL community. What business(es) sponsored the event? What was the purpose of the event? How do you think this event brings your community together?
Discuss ways that your local community is pulling together and supporting one another during the current pandemic/COVID. How are small businesses and society working together in your town?